Global Advertising - Evaluation

Global Advertising - Evaluation IMPORTANCE OF ADVERTISING IN GLOBAL MARKETING"Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future" Advertising is a vital part of every successful business regardless of whether its print media, TV media or outdoor media. Advertising is a way companies can communicate to consumers; to inform, remind, reinforce, build and sell.With the world shrinking, it's a level playing field out there and more companies are going global. It's important for global advertisers to stand out, to identify themselves and to gain awareness. On a global playing field, the rules are different and there are so many factors and players to take note of. Advertising is one powerful tool for global companies to communicate their unique selling proposition and sell their image to consumers. Many a times, consumers might have certain misconceptions about a global brand based on factors such as country of ori gin and advertising is one method to properly communicate the brand image to public.AdvertisingAdvertising can help global companies position themselves and inform people on what they stand for, build awareness, constantly remind people about the presence of the brand, change image in peoples' eyes, react to competition and entice others to try/buy the product.TV MEDIA - FUNNY ADSThe advertisements that are most memorable are the funny ones. However, a good joke does not necessarily make a good commercial. Being relevant to the product is also an important factor. Humor is believed to be the weapon in gaining attention, engagement and a positive affect towards the brand. It is known for cutting the audience's resistance to advertisements. As a result, the viewer accepts the sale message with a laugh. Surveys state that people responds to humor more than to...

Demography - Statistical Study of Human Populations

Demography - Statistical Study of Human Populations Demography is the statistical study of human populations. It includes the study of the size, structure, and distributions of different populations and changes in them in response to birth, migration, aging, and death. It also includes the analysis of the relationships between economic, social, cultural, and biological process influencing a population. The field of sociology draws on huge bodies of data generated by a variety of sources, including the U.S. Census Bureau. Demography is widely used for various purposes and can encompass small, targeted populations or mass populations. Governments use demography for political observations, scientists use demography for research purposes, and businesses use demography for the purpose of advertising. Statistical concepts essential to demography include birth rate, death rate, infant mortality rate, fertility rate, and life expectancy. These concepts can be further broken down into more specific data, such as the ratio of men to women and the life expectancy of each gender. A census helps provide much of this information, in addition to vital statistic records. In some studies, the demography of an area is expanded to include education, income, the structure of the family unit, housing, race or ethnicity, and religion. The information gathered and studied for a demographic overview of a population depends on the party utilizing the information. From the census and vital statistics gathered using a wide variety of sources, sociologists can create a picture of the U.S. population – who we are, how we are changing, and even who we will be in the future.